Maribor
Maribor holds a truly special place in the world of wine: the city has been named European Best Wine Capital 2026. It lies at the heart of one of the oldest wine-growing regions in Europe and is home to the World`s Oldest Grapevine – a living symbol of more than 450 years of tradition. The vineyards rising above the city create a unique backdrop, inviting visitors to enjoy panoramic views, wine cellars, wine stories, and outstanding local gastronomy.
Maribor is located along the Drava River, embraced by the green forests of Pohorje and picturesque wine-growing hills. It is a sustainable, authentic, and boutique destination where tradition meets innovation – and where wine is not just a drink, but a way of life.
In the European Best Destinations 2023 selection, Maribor ranked an excellent 3rd and received the title of Best European Culinary Destination 2023. In 2025, it was awarded the title “Greenest European Capital” and holds the Slovenia Green Destination – Bronze label.
Ptuj
Ptuj is a city where thousand-year-old history, heritage and culture intertwine. It offers cultural experiences 365 days a year. The most visited one is Kurentovanje, when the city turns into the largest open-air ethnographic museum of intangible cultural heritage, listed on UNESCO's list. Lonely Planet has included Kurentovanje among the ten most interesting carnivals in the world.
In October 2025, European Best Destinations named Ptuj the “Best Cultural Heritage Town in Europe 2026.”
Jeruzalem Slovenija
The destination Jeruzalem Slovenia has, for the third consecutive year, received the prestigious title 𝗧𝗢𝗣 𝟭𝟬𝟬 𝗚𝗿𝗲𝗲𝗻 𝗗𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 – 𝗧𝗢𝗣 𝟭𝟬𝟬 𝗦𝘁𝗼𝗿𝗶𝗲𝘀, once again confirming its place among the world’s most sustainable and green destinations. This recognition highlights our commitment to nature conservation, sustainable development, and responsible tourism, placing Jeruzalem at the very top of international visibility.
But Jeruzalem is not only a story of sustainability – it is also a story of local quality with the soul of Prlekija. A story of authenticity, warmth, and hospitality that visitors feel instantly – just as we locals live it every day. As Franc Ksaver Meško, one of the distinguished figures with roots in our region, wrote a century ago:
“A land as beautiful as in the loveliest of dreams – that homeland of mine down there …”
Jeruzalem is part of Prlekija – a land of open-hearted, warm, and sociable people. We know how to live well, celebrate joyfully, and – when needed – even shed a tear. With a sense of humor and sincere goodwill toward others, everyone here quickly feels truly welcome.
Haloze
The pristine nature, picturesque villages, green hillsides of hills and steep meadows, an exceptional culinary offer of locally produced ingredients and a long-standing winemaking tradition offer a perfect tourist experience in the Haloze.
Slovenske gorice
Slovenske gorice have natural resources that allow for a variety of activities. During the summer months and up until St. Martin’s Festival, the vineyards echo with the distinctive clattering sound of the traditional klopotec wind rattle.
Ravno polje
Destination Ravno Polje is located in the Drava field area. It offers a relaxing holiday with many experiences, away from the hustle and bustle of the city. You will be welcomed by beautiful nature, cuisine, diverse museums, colorful fields, sports activities and experiences. The hospitality of the locals adds the finishing touch.
Pohorje
More than 800 km2 of peace and authentic people on Pohorje
Pohorje is a green oasis in the eastern part of the Alps. This is a world of mighty forests, mysterious bogs, deep gorges, open plains and beautiful views.
